The Club Med II : Happiness is no longer a whim.

 

During the 1980s, Club Med captioned its famous blue trident with the line ‘Happiness, if I want it’. By the beginning of 2008, the promise had changed to ‘All the happiness in the world’. We take a look at how the holiday experts have moved with the times, and how the company’s flagship has been given a complete makeover.

 

Since the end of the ‘mahogany bronzed’ era of holidaymaker, Club Med’s direction and motivations have hanged accordingly. Since 2001, the company has stressed its new perception of happiness… out with the whim, in with  the reality. The company now offers holidays that are based more on living in harmony with an open, vast and varied world. ‘All the happiness in the world’ thus marks a philosophy based not only on a commercial guarantee, but also on an opportunity to truly discover the world and its wonders.
And one of the most obvious indicators of this metamorphosis is the new-look flagship – The Club Med II. For three weeks, from October 2008, the huge cruise ship dropped anchor in the port of Genes, Italy, and was given a complete makeover by young designerdecorator Sophie Jacqmin who now has written a whole new chapter in nautical history.

Since the end of the ‘mahogany bronzed’ era of holidaymaker, Club Med’s direction and motivations have hanged accordingly. Since 2001, the company has stressed its new perception of happiness… out with the whim, in with  the reality. The company now offers holidays that are based more on living in harmony with an open, vast and varied world. ‘All the happiness in the world’ thus marks a philosophy based not only on a commercial guarantee, but also on an opportunity to truly discover the world and its wonders.
And one of the most obvious indicators of this metamorphosis is the new-look flagship – The Club Med II. For three weeks, from October 2008, the huge cruise ship dropped anchor in the port of Genes, Italy, and was given a complete makeover by young designerdecorator Sophie Jacqmin who now has written a whole new chapter in nautical history.

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